About

My Story

I started my journey as a content creator, experimenting with videos, editing styles and storytelling on Instagram and YouTube. What began as a simple passion slowly turned into something bigger. I grew multiple pages to thousands of followers, created viral content and learned how to build communities through creativity and consistency. As I worked with more brands and restaurants, I discovered how much I enjoy helping businesses grow online. I began taking on real clients, planning shoots, editing videos and managing social media accounts. Over time, I expanded into full digital marketing, learning SEO, Meta Ads, Google Ads and performance tracking.

Today I work as a Creative Director and Digital Marketer at FOF Productions in London. I lead content and marketing strategies for restaurants, hospitality brands and lifestyle businesses. I plan content, direct shoots, edit videos and manage complete digital campaigns. I also handle SEO, website optimisation and analytics for FOF Bike Tours and multiple restaurants in the city.

My work is built around a simple belief. Creative ideas become powerful when they are supported by strategy. I love creating content that looks good, performs well and helps brands move forward with clarity and purpose.

This is the journey that shaped who I am today and the reason I am passionate about building creative and digital experiences that make a real impact.

“Good content tells a story. Great content moves people.”

Vignes Virat

Creative Director

FOF Productions, London
2025 – Present
Leading creative direction, content strategy and digital marketing for restaurants, hospitality brands and lifestyle businesses. Planning shoots, editing videos, managing social media, running ads and driving results for FOF Bike Tours and multiple restaurants.

Content Creator

Meta and YouTube
2020 – Present
Built Instagram pages with more than 170K and 20K followers and a YouTube community of 27K subscribers. Learned storytelling, editing, branding and how to grow audiences with consistency and creativity.

Mathnasium of Wokingham
2025
Worked on Meta Ads and Google Ads. Created student-focused videos and helped increase leads and online visibility.

Social Strings, India
2023 – 2024

Managed social media strategies for hospitality, retail and lifestyle clients. Created campaign assets, Reels, photography and brand-specific visuals. Delivered content calendars, community management and channel optimisation. Produced analytics reports and insights to improve performance and support paid campaign decisions.

Influencer Marketing Executive

Wopreneur Media, India
2022 – 2023
Worked across influencer-led campaigns for lifestyle and consumer brands. Identified and onboarded influencers, negotiated deliverables and ensured content quality. Collaborated with creative teams on storytelling, monitored campaign performance and reported on engagement and ROI.

Digital Marketing Intern

Digital Scholar, Chennai
2021 – 2022
Gained strong foundations in SEO, paid ads, social media marketing and content creation. Supported campaigns that improved lead generation and conversions.